The transparency Dodo Pizza insists upon extends right through to every store kitchen where a webcam is installed, making it possible for customers to follow every step of the preparation process. But we believe this kind of transparency will force our team to adhere to our quality standards anywhere in the world and this will become our competitive advantage in the long run.” It will be 100 per cent real and honest rating and if a store often lets its customers down, this will reveal itself and can negatively impact its profitability. “We also give every pizzeria a ranking based on this feedback and this ranking will shortly be visible on our website and in the app for everyone to see. It allows customers to rate their orders and the feedback is sent to the pizza shop management team,” he explains. “One such innovation is the feedback feature we launched on our mobile app a few months ago. Our technological savvy has enabled us to introduce multiple practices that underline this approach. Fyodor elaborates, illustrating his claims with a number of examples of Dodo Pizza’s everyday operation: “The commitment makes it possible for us to attract passionate entrepreneurs who propel our growth in Russia and abroad. In contrast, we believe that the whole management system should be rebuilt from the ground up with IT,” he expounds Dodo Pizza’s philosophy.Īnother pillar of the company’s system of values is its commitment to what it calls ‘radical transparency’. “The thing is that many legacy brands struggle with IT, because they treat it as a simple add-on to their management systems. We believe that every QSR chain that means to stay around for a long time, will have to turn itself into a software company eventually. Every industry is now being disrupted by the internet and mobile technology, and the quick service restaurant (QSR) business is no exception. “We see ourselves as a digital-first pizza delivery franchise. It allows our partners to run their business efficiently and achieve outstanding financial results,” says Fyodor himself. “Since day one, we have been building Dodo IS – our own IT system for managing store operations. ![]() A bold entrepreneur, Fyodor made his childhood dream of running a pizza business come true by upholding his belief in the leading role IT should play in developing the brand. Hailing from the little-heard-of city of Syktyvkar in the Northwest part of the vast country, the company was founded by Fyodor Ovchinnikov in 2011. Dodo Pizza thinks big, pursuing aggressive global growth with its all-round IT-based operation that has made it Russia’s leading pizza businessįive years proved enough for Dodo Pizza to become the largest pizza chain in Russia.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |